The Charles B. Wang Community Health Center is one of the largest health centers providing medical and healthcare services in the New York Boroughs. It initially operated solely in Chinatown, NYC, with a single health center facility comprising providers and nurses. However, since my time at CBW Health Center, it has expanded its presence in downtown NYC and established a network that extends to Queens. Furthermore, they have plans to continue expanding to other boroughs, such as Brooklyn.

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Challenge

When I first joined in 2013, I worked as a part-time graphic designer, primarily designing print materials and advertisements. However, I was later given the opportunity to become a full-time employee and initiate the branding process that the organization lacked. Since then, I have played a crucial role in developing brand guidelines for all materials, creating a social media presence, establishing connections with healthcare advertising agencies, and redesigning an outdated website. I have also partnered with various healthcare organizations, including HealthFirst, NYU Langone, EmblemHealth, MedStaff, and many others. Building a strong network with these organizations has been an invaluable experience that has allowed me to learn numerous design strategies and marketing techniques.