New York Jets Sports Digital Design
Client:
New York Jets Media
Tools:
Photoshop, Illustrator, AEM
Overview
The 2022 Jets season despite going 7-10 was an exciting year with a lot of promise. In light of the Jets recent success, I was inspired to do a project rebranding and digital media design kit for NYJ Podcast Media, Talk Show, and YouTubers. The Jets had a really clean and crisp look to their graphics which was something I wanted to keep and incorporate into my project, however, something that I thought was lacking was the representation of the slogan "Take Flight". For this project my focus was to take the fans into the skies by putting a lot of emphasis on the theme "Take Flight".
I also worked on various other new concepts, such as quote graphics and additional player-driven content. Below is a sampling of graphics that represent what I created while working for the New York Jets Media for JetsWire and New York Jets Hub.
Promotional Gameday Graphics
Every game has its own unique theme/story to it that makes it exciting. For these promotions I wanted to incorporate these themes/stories and present it to fans in way that shows them its more than just a football game.
Nothings better than opening your phone and finding out its game day. There was many different variations of these digital assets, each graphic was incorporated with the theme "Take Flight" differently, alternating colors as well.
Draft Day Graphics
The draft is one of the most exciting events for a Jets fan. It's where the fans get to see and welcome the future of this team. With this graphic I wanted to try and capture the element of movement, given that their moving up from the college level into the pros. To do this I implemented the players in motion as well as abstract speed trails throughout the graphics.
Conclusion
Jets are known for their speed and resilience. So I wanted to make sure to capture this essence to the client to feel the Jets are a strong football team. Not only do I want to take fans into the sky, but I also wanted to help give them confidence. This allows the client to show great energy to the audience that we have amazing players. Lastly, I wanted to make sure that New York City is well represented and incorporated into this project.